About Bill

I am an accredited and experienced ‘Growth Coach’ who achieves results by ‘Leading from the Back’©.  I am arguably one of the most experienced, International practitioners of action oriented, results focused business transformation, change management and improvement techniques. My work over three decades in multiple countries, cultures and sectors coaching small, medium and large enterprises has resulted in growth and positive impacts on all of the businesses and individuals I have touched.

My style is engaging, yet persuasive, and seems to win followers quickly wherever I work. It always leads to action. No matter what the style, culture or local ‘traditions’ [I have learnt three languages along the way] I adapt without going native, leveraging the skills and experience of ‘local’ staff in a challenging yet supportive manner in the pursuit of the mutually agreed performance goals. It is the action they take under my guidance that transforms their situation.

I am passionate about aligning managers and the staff on the most important issues and helping them to systematically transform their situation ‘from A to B’ – understanding A and defining B makes plotting the route so much easier. I thrive on transferring my skills. Seeing a disparate group of people come together, learn to work effectively, take effective action, master the management of change and exceed their own expectations of themselves is for me, ‘success’, because it creates sustainable growth and true transformation. I call this ‘Leading from the Back’©.

One client in the past called me ‘the doctor’.  “You work in our business, understand it and us, diagnose our failings and provide the right medicine in the right manner”.  A doctor cares for his or her patients and I care about my clients – but I cannot compare myself to that worthy profession, I have a son who is a doctor and listening to him pales my work into insignificance. But the analogy of business doctor is not misplaced.

New venture – Pearson Management Consultants Limited

In this, my new venture, I am seeking to establish and grow a cohort of like-minded individuals and business partners that can support SMEs in Cheshire, NW England, Wales in any sector where a business team is facing a challenge or opportunity that can benefit from a systematic approach that focuses on profit improvement and value creation.

Growth and Improvement

  • business appraisal
  • investment cases
  • cost management
  • profitability analysis
  • efficiency projects
  • measurement and control
  • project management


  • going from ‘A’ to ‘B’
  • assessing ‘A’
  • defining ‘B’
  • plotting the route
  • managing the change
  • achieving outcomes
  • programme management

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