Marketing and Communications
A marketing renaissance man, Ross is a senior digital and offline marketing and communications professional with extensive project management experience, and significant technical expertise.
A strategic thinker with a commercial focus, Ross is experienced in strategy & planning, journalism & PR, multimedia, design, social media, SEO & PPC (Google certified in both), email marketing, web development and copywriting.
In a career stretching over 30 years, Ross has worked across all aspects of the media and marketing and specialises in plain English; cutting through acronyms to help customers increase their sales through cost-effective, powerful and passionate marketing.
Many clients employ him from the very beginning of their planning process, helping identify their target audience and construct a marketing strategy to convert interest into sales. Others engage him to take over one or more aspects of an existing strategy – be it digital, PR or project management – improving results whilst reducing costs.
His experience covers multiple business sectors and company sizes, and he is equally at ease presenting to the board or rolling his sleeves up and writing fresh editorial copy or developing code for a new web site.
Combining creativity with reality, he is highly technically literate, and has a focus on delivering measurable results.